

Customer Insights at Scale: Maximising Every Support Interaction
Table of content 1. Introduction2. Identifying Key Customer Insights With Account Data3. One Shortcut to Good Customer Insights: Surface What Matters4. Personalizing Support Interactions5. Proactively Reaching Out to Customers6. Optimizing Self-Service Resources7. Continuously Improving Your Customer Experience8. Conclusion Introduction Businesses now focus on customer data or customer insights. It is