Data Driven Customer Success for B2B Growth

At AppEQ, we’re passionate about helping B2B organizations thrive through customer led growth. We believe B2B success hinges on empowering your customer-facing teams with the right insights at the right moment. That’s why we built a revolutionary Customer Data and Insights Activation Platform that puts in-app, in-the-moment insights and data accessibility at the forefront. It provides Actionable Insights at Your Fingertips: Go beyond static reports. AppEQ delivers clear, actionable insights directly within your applications, enabling data-driven decisions in the moments that matter most. 

It equips your customer-facing teams with the tools they need to:

• Deliver Exceptional Experiences: Empower teams with real-time customer data for personalized interactions.
• Drive Retention: Identify at-risk customers and proactively address their needs.
• Fuel Growth: Uncover upsell and cross-sell opportunities with data-driven insights.

Our founders, Rajat Shukla and Manoranjan Ingudam, bring over 40 years of combined experience in enterprise, technology, and startups, with a deep understanding of customer-led growth. We’re also backed by leading SaaS experts who believe in the power of our vision.