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Data Driven Customer Success for B2B Growth

At AppEQ, we’re passionate about helping B2B organizations thrive through customer led growth. We believe B2B success hinges on empowering your customer-facing teams with the right insights at the right moment. That’s why we built a revolutionary Customer Data and Insights Activation Platform that puts in-app, in-the-moment insights and data accessibility at the forefront. It provides Actionable Insights at Your Fingertips: Go beyond static reports. AppEQ delivers clear, actionable insights directly within your applications, enabling data-driven decisions in the moments that matter most. 

It equips your customer-facing teams with the tools they need to:

  • Deliver Exceptional Experiences: Empower teams with real-time customer data for personalized interactions.
  • Drive Retention: Identify at-risk customers and proactively address their needs.
  • Fuel Growth: Uncover upsell and cross-sell opportunities with data-driven insights.


Our founders, Rajat Shukla and Manoranjan Ingudam, bring over 40 years of combined experience in enterprise, technology, and startups, with a deep understanding of customer-led growth. We’re also backed by leading SaaS experts who believe in the power of our vision.

AppEQ Founders - Manoranjan & Rajat


Manoranjan & Rajat 

Our Team

AppEQ Team - About Us


Sandy Yu

Sandy Yu, Advisor

Kritika Kishor


We are backed by

GSF Investors


Hirokazu Mashita

Singapore - Japan

Khadim Batti

CEO@Whatfix - India

Hiro Mizushima

Angel Investor | Actor - Japan

Vara Kumar

CTPO@Whatfix, US

Vispi Daver

CRO@Whatfix, US




B-Block, BHIVE Workspace – No.112, AKR Tech Park, “A” and, 7th Mile Hosur Rd, Krishna Reddy Industrial Area, Bengaluru, Karnataka 560068

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