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Why Collaborative CRM is important?

Customer relationship management software is the key to unlocking business growth. From storing customers’ information to managing to establish communication with customers, a CRM is much more than a tool. Not only does it reduce your new-acquisition expenses, but it also ensures long-term profitability. Also, CRM software helps you consolidate customer data and combine sales, marketing, customer support activities, and much more. Around 90% of the companies agree that CRM has helped them achieve their income goals. Today, we will take you through the list of top 10 CRM in 2022 and their key features.

Therefore, investing in CRM is crucial for every firm that wishes to expand. Let’s explore the list of top 10 CRMs in 2022 and how these CRM systems facilitate collaboration.

List of Top 10 Best CRM Software

HubSpot CRM

Hubspot has earned the title of free CRM software and is excellent for small and medium-sized enterprises. The reason why this CRM is on the top of our list is that this CRM is easy to customize and easy to scale.

Collaboration in Hubspot:

Other than tracking notes for customers, Hubspot provides limited collaboration capability. Hubspot relies on Confluence to communicate and collaborate. But, as the number of employees and pages keep growing, so do discoverability challenges. As teams become remote and global, the ability to collaborate on email templates and campaigns is more critical than ever.


The Hubspot Starter plan costs $50 per month per person. In addition, Hubspot Professional Plan and Hubspot Marketing are also available.

The main features of HubSpot CRM are:

  • CRM Details
  • HubSpot Marketing Synchronization
  • Phone Integration
  • Sidekick Integration
  • Social Media
  • Templates, Tracking, and Scheduling
  • Website Integration (Premium Feature)
  • Website Visitors (Premium Feature)

NetSuite CRM

NetSuite is best for delivering a comprehensive, real-time perspective to clients. With a 360-degree view of your consumers, you can increase efficiency throughout the entire organization. You can also use this CRM to boost sales success through commission, upselling, and forecasting.

Collaboration in NetSuite:

Although NetSuite is well-known for its easy integration capabilities, the collaboration features are still limited. With the help of Netsuite CRM, an organization can integrate many departments’ actual, ongoing operations. However, the CRM has limited features for the sales team to collaborate effectively.


The basic license starts at $999.00 per month.

The main features of NetSuite CRM are:

  • Opportunity Management
  • Customer Management
  • Campaign Management
  • Incentive Compensation
  • Reporting and Analytics
  • Real-Time Dashboards is the finest CRM for properly maintaining contacts and maximizing cold outreach skills. With automatic outreach and over 2,000 integration possibilities, your sales staff will save time and improve income. Support is prompt and helpful. You may increase your lead quality, identify additional sales prospects, automate outreach and follow-ups, and quickly move leads through your pipeline.

Collaboration in

Although the platform is relatively straightforward, it is an effective cold outreach automation platform. But, when it comes to collaborating with sales teams and customers, is relatively slow. The poor user interface and the steep learning curve make it difficult for people to use and collaborate on the platform.


The price starts at $33/mo.

The main features of CRM are:

  • A/B Testing
  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses
  • Multi-user Account
  • Surveys

Salesforce CRM

Salesforce, a provider of services for organizations of all kinds, focuses on sales and support through increasing customer service via automation and increased team efficiency. One of the primary specializations of Salesforce is the industry leader in SaaS. One of the top Salesforce CRM features and advantages to look for is opportunity management. Salesforce CRM streamlines your business’s sales and operational procedures with forecasting and productivity monitoring. With the help of this CRM tool, managing product quotes is simple.

Collaboration in Salesforce

With powerful social tools, sales teams can collaborate to some extent. It will be a little challenging for sales teams to work together due to frequent screen refreshes and switching between numerous screens: cluttered interface and burdensome navigation add-on to the difficulty of collaboration for teams in the CRM.


Their prices range from $25 per user to over $300 per month.

The main features of Salesforce CRM are:

  • Contact management
  • Sales leads
  • Social accounts
  • Reports and analytics
  • Dashboards
  • Real-time visibility
  • Contact manager
  • Mobile app


Focusing primarily on email integration and linking it to contacts and social media, this solution is ideal for SMBs. Also, it provides a comprehensive view of the client’s purchasing process. Using custom fields and dynamic page layouts, you may customize the standard sales procedures of contact, lead, and opportunity management.

Collaboration in Insightly:

Insightly keeps track of the most pertinent lead data, including a detailed activity schedule of emails, calls, meetings, and tasks and the source of a marketing campaign. With limited sub-admins and the inability to see coworkers’ functions without creating a filter, this CRM throws a few challenges for teams in collaboration.


Plans for Insightly CRM start at $29 per month for Plus, $49 per month for Professional, and $99 per user per month for corporations. Also, both the Plus and Professional programs provide a free trial period.

The main features of Insightly are:

  • Flexible Calendaring and Events
  • Create Pipelines, Milestones, and Tasks for Projects
  • Specify Roles for Contacts
  • Track All Email Correspondence
  • View Completed Tasks by Project
  • View Task and Event Reports
  • Google Apps & Gmail
  • Easy file uploads
  • Google Drive

Zoho CRM

A platform with a worldwide network of small company customers has been one of the most popular CRM options due to its reasonable pricing. Also, this award-winning CRM is easy to use and comes with a money-back guarantee. You can get exponential returns from your business marketing initiatives using the marketing automation features this relationship management platform provides.

Collaboration in Zoho

Zoho’s Team Collaboration feature lets you constantly contact your team and customers. However, the real challenge arises when the team size and your customer base increase. The limited collaboration feature and complex UI can be problematic aspects to deal with.


A free plan is available for up to three people. The beginner plan costs $8 per month per user, while the regular plan costs $12 per month per user.

The main features of Zoho CRM are:

  • Automated Lead Management Processes
  • Importing Leads from Email Systems
  • Importing Social Media Leads
  • Meeting/Event Invitations for Employees and Leads
  • Cross-Sell/Up-Sell Opportunity Tracking
  • Logging Sales-Ready Customer Calls
  • Event Management (daily, weekly, monthly, and yearly)


Pipedrive delivers an efficient visual representation of your sales pipeline, beginning with lead generation and ending with contract closure. Also, this platform is best for SMBs with a high sales volume but does not yet have the resources to extend their personnel. To help you manage your transactions, Pipedrive enables you to build bespoke workflows with several pipeline stages.

Collaboration in Pipedrive:

Pipedrive makes it easier to coordinate tasks, communicate with teammates, and share sales accomplishments. Built for small businesses, Pipedrive comes with very few collaboration functionalities. However, the rise of remote working setup and automation demands a CRM with robust collaboration features.


The Essential Plan is for $12.50 per user per month. Also, the Advance Plan for $24.90/ user/ month, and the Professional Plan for $49.50/user/month. Additionally, an Enterprise Plan is available for $99 per person per month.

The main features of Pipedrive are:

  • Contact History
  • Roles & Organizational Hierarchy
  • Sales Reporting
  • Simple Data Import & Export
  • Timeline View


Salespeople, customer care, and marketing teams may manage leads and close sales with the help of Nimble CRM software. A CRM software with a straightforward dashboard provides a comprehensive picture of clients. Also, you get an advantage at every sales funnel stage with recurring reminders to remain in contact with your consumers.

Collaboration in Nimble

Workflows help Nimble achieve its goal of offering a relationship-focused CRM that drives contact engagement across the whole organization. Less storage, outdated email templates, limited mobile app functionality, and lack of Office 365 integration hinder the collaboration of team members.


For $19 per user per month, the Nimble Business Plan includes a unified messaging inbox, contact management, marketing, and outreach tools, pipeline management, and customer support.

The main features of Nimble are:

  • Automatic Contact Import
  • Social Listening & Engagement
  • Contact Record
  • Multi-Channel Contact Management
  • Sales Pipeline Tracking
  • Reporting
  • Actionable Insights
  • Task Assignments, gaining popularity because of its platform’s ease, provides a customizable board and several template alternatives. Simply drag-and-drop to set priorities, assign tasks to team members, create subtasks, move things to categories, and update progress. You can work together on a project or a sales deal using CRM.

Collaboration in

Cooperation inside your team is simple, and collaboration between teams is also simple. However, users find it challenging to assign team goals and comments to team members within the CRM. Also, the dashboard becomes heavy and messy if a larger team works on a project.

Pricing provides variable price levels depending on the number of users, with the Basic Plan costing $39 per month for five users. The Standard Plan costs $49 per month, while the Pro Plan costs $79 per month.

The main features of CRM are:

  • Customization
  • Exportable contact database
  • Mobile-optimized
  • Lead/Pipeline management
  • Tracks prospects, clients & deals
  • Consolidated contact information


A FreshWorks sales CRM that enables teams to manage leads effectively. FreshSales’s email and phone integrations allow users to contact consumers without switching applications. The lead score tool enables you to prioritize specific consumers. Obtain a visible sales pipeline to determine the optimal next step at any level of the sales funnel. 

Collaboration in Freshsales

The deal page allows sales collaboration to some extent. However, the outdated reporting and slow loading time resulted in slower collaboration and delayed work. Also, users find communicating with team members within the CRM challenging due to the issues that sometimes arise.


The Blossom Plan costs $12 per user each month. Garden Plan is available at $25 /month/ user. Estate costs $49 per month per user. At the same time, Forest is accessible for a monthly fee of $79 per user.

The main features of Freshsales are:

  • Revenue Analytics
  • Visual Sales Reports
  • Assign Phone Numbers
  • Automated and manual Log Calls
  • Personalized Messages
  • Forward Call

A CRM system helps companies stay in contact with clients, simplify procedures, strengthen relationships, and boost profitability. The software market is full of robust, top-rated CRM solutions that provide various functionalities and features.

With the rise in remote work settings, it is now more than necessary for CRMs to have capabilities that help sales teams collaborate effectively. has been designed to enable deep collaboration more contextual for customer-facing teams on top of any CRM. sets the context with right information and attach the conversation to the right objects; so that your teams are more productive.

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Preeti S

Preeti Srivastava is an avid content developer focused on writing for trending and technology-driven business solutions throughout her professional career. She believes in the power of content to amplify a brand's voice.

What is AppEQ? 


AppEQ is a lightweight customer data activation plugin that brings customer data like product usage data/trends right at CSM’s fingertips , on their existing applications like Inbox/CRM /CSP /HelpDesk. We integrate data directly from product analytics like Pendo, Mixpanel, Amplitude and CRM like Salesforce, Hubspot etc. 

Our capability to bring this within your existing applications through our in-app widgets  leads to much higher adoption  and implementation time of 1 week or less

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Insights & Data Activation connects data from various sources and creates a unified profile. It uncovers valuable insights and opportunities in customer interactions through platforms like CRM, helpdesk, CSP, spreadsheets.

AppEQ works seamlessly with your existing operational tools,
so your team doesn't need to learn a new system

Unified View​

Data Integration empowers companies to improving customer experience and retention. By connecting customer profile and interactions across all touchpoints in different systems, organizations can proactively identify at-risk customers and sell more with intelligent insights aligned to customers interest.

Improved Customer Retention​

Deeper customer insights, proactive churn prevention, exceptional experiences for long-term success.

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Leverage customer data to identify upsell/cross-sell opportunities and maximize revenue growth

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Streamline operations and proactively address customer needs with real-time in-app data insights in existing workflow.

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