Why Customer Success is the Key to Growth in Recruitment Software

Hiring teams expect their Applicant Tracking System (ATS) to streamline hiring, improve efficiency, and enhance the candidate experience. When these expectations aren’t met, customers either reduce usage or churn altogether. According to Gartner, “companies that optimize candidate engagement through automation see a 35% higher conversion rate and 40% reduction in time to hire.” Customer Success teams can proactively engage customers using real-time hiring analytics, feature adoption tracking, and recruitment benchmarking to reduce churn and increase expansion.

Top Churn & Expansion Indicators in ATS Software

Customer success and account managers play a crucial role in driving customer retention, particularly in the context of Applicant Tracking Systems (ATS). By building strong, ongoing relationships with clients, they can proactively address concerns and ensure that customers fully leverage the system’s capabilities. This proactive approach not only enhances the user experience but also fosters loyalty, making businesses more resilient in a competitive landscape. Furthermore, regular check-ins, feedback collection, and personalized support are essential strategies that account managers can implement to identify areas for improvement and showcase the value of the ATS. Ultimately, their concerted efforts in facilitating customer engagement and satisfaction can significantly impact the long-term retention rates of ATS clients.

1. Decline in Job Postings & Applications Received 📉

✔ Fewer job listings created compared to previous months.
✔ Declining number of applications submitted per open role.
✔ Recruiters relying more on external job boards rather than the ATS.

2. Increase in Time to Hire ⏳

✔ Slow movement of candidates through the pipeline.
✔ Delayed interview scheduling, feedback, or hiring decisions.
✔ Recruiters not leveraging automation features like interview reminders and candidate scoring.

🔗 Related Read: Learn how AI-powered recruitment reporting improves hiring efficiency in Automate Your QBRs: The Future of Customer Success Reporting.

3. Low Candidate Engagement & Conversion Rate 👥

✔ Recruiters not utilizing communication features like automated follow-ups or email templates.
✔ Drop in candidates progressing from application to interview to offer stage.
✔ Hiring teams not using AI-driven recommendations to match candidates.

4. Increase in Support Tickets or Pricing Concerns 🚨

✔ Customers struggle with integration issues between the ATS and HR software.
✔ More billing-related inquiries or downgrade requests.
✔ Key HR decision-makers stop attending training sessions or QBRs.

🔗 Related Read: See how data-driven QBRs help reinforce software ROI in Rethinking QBRs: From Burden to Strategic Conversations.

How Automated Data-Driven Content Helps Reduce Churn & Drive Expansion

1. Benchmark Against High-Retention Accounts

✔ Compare job posting volume and hiring efficiency across top-performing customers.
✔ Identify patterns that predict long-term ATS usage vs. early disengagement.
✔ Use AI-powered alerts to detect recruitment bottlenecks and offer proactive solutions.

2. Automate Proactive Outreach Based on Usage Gaps

✔ Trigger automated alerts when hiring activity slows down.
✔ Provide personalized hiring insights to help customers optimize workflows.
✔ Example: If a company’s candidate conversion rate drops by 20%, SmartSlides can generate tailored recommendations to improve recruiter follow-ups.

🔗 Related Read: Discover how AI-powered QBRs improve retention and hiring efficiency in The Future of QBRs: How AI & Presentation Automation are Changing Business Reviews.

3. Use Hiring Metrics to Drive Upsell & Expansion Conversations

✔ Showcase adoption trends for premium ATS features like AI-driven resume screening.
✔ Compare customers’ hiring performance against industry benchmarks to highlight improvement areas.
✔ Use SmartSlides to present ROI on features that shorten time-to-hire.

How AppEQ SmartSlides Enhances Customer Engagement for ATS Software

What is SmartSlides?

SmartSlides is an AI-powered, automated reporting tool that helps Customer Success and Account Management teams in ATS software to:
✔ Auto-generate QBR decks with real-time hiring activity, recruiter efficiency, and candidate conversion data.
✔ Personalize engagement with AI-powered insights, ensuring customers maximize their ATS capabilities.
✔ Reduce manual reporting time, allowing CS teams to focus on strategic retention and expansion efforts.

Key Features of SmartSlides for ATS Teams

• Google Slides as Templates: Auto-generate recruitment reports, hiring analytics, and performance dashboards.
• Metrics Hub: Provides real-time insights on applications received, time to hire, and candidate engagement.
• Seamless Data Integration: Connects with ATS platforms, HR software, CRM (Salesforce, HubSpot), and recruitment analytics tools.
• AI-Powered Query Builder: Generate charts and data visualizations tailored for hiring teams.
• AI-Driven Visual & Insight Generation: SmartSlides automatically creates insights and recommendations based on hiring data.
• Automated Email Reports: Enables data-driven recruiter engagement emails with real-time ATS metrics.

🔗 Related Read: Learn why SmartSlides is the best AI-powered alternative to manual recruitment reporting in Rollstack Alternative: Why AppEQ is the Best AI-Powered Choice for Customer Success Teams.

Turning Recruitment Data into Customer Retention & Growth Opportunities

✔ Churn prevention starts with tracking hiring activity and recruiter engagement.
✔ Automating customer outreach with AI-driven insights increases retention.
✔ Using SmartSlides for data-driven presentations helps HR teams make better hiring decisions.

Next Steps: Automate Customer Engagement & Reduce Churn

📌 Want to improve ATS adoption, reduce churn, and drive customer expansion? Book a demo to see how SmartSlides and AI-driven insights can help you track recruitment performance, engage customers, and drive revenue growth. 🚀