Ever wondered how some companies consistently deliver great experiences that keep customers coming back? The secret weapon is often their Customer Success Managers (CSMs) . Today, as businesses recognize that exceptional customer retention is not just a luxury but a crucial part of their strategy, the role of CSMs has become more pivotal than ever. A recent study highlighted that improving customer service is now a top priority for over 72% of companies, reflecting a shift from merely resolving complaints to proactively nurturing customer relationships​ (LLCBuddy)​.
What is Customer Success Management?
Customer Success Management (CSM) is a strategic business process focused on ensuring customers achieve their desired outcomes while using a company’s product or service. CSMs go beyond traditional support by building relationships, proactively identifying customer needs, and providing ongoing guidance and resources. Their goal is to maximize customer satisfaction, retention, and lifetime value, ultimately driving sustainable business growth.
With the customer success management market expected to burgeon to $4.89 billion by 2029, the strategic importance of CSMs in fostering customer loyalty and driving business growth cannot be overstated​ (Mordor Intel)​. These professionals are not just problem solvers but growth drivers, using their insights to prevent issues and enhance the customer journey. This proactive approach is crucial because a staggering 89% of customers have switched to a competitor following a poor service experience​ (LLCBuddy)​.
In this era, where customer expectations are higher than ever, CSMs are the champions of customer delight, turning everyday satisfaction into long-term loyalty. Stay tuned as we dive deeper into how these unsung heroes are shaping the future of customer interactions in ways that directly boost the bottom line.
When to hire your first Customer Success team member?
Identifying the Right Time
Knowing when to establish a customer success team is pivotal to enhancing your company’s long-term growth and customer retention. Here are some indicators that it might be time to invest in a dedicated customer success team:
Growing Customer Base
As your customer base expands, the complexity of managing customer relationships increases. A dedicated customer success team ensures that all customers continue to receive the personalized attention they need to succeed with your products or services.
Increasing Customer Churn Rate
A rising churn rate is a significant indicator that customer needs may not be adequately met. A customer success team can engage in proactive measures to identify and address the reasons behind customer dissatisfaction and churn, ultimately improving retention rates.
Resource Limitations
If your current team is overburdened with managing day-to-day customer interactions alongside their other roles, it’s time to consider a dedicated team. This shift allows your staff to focus on their core responsibilities while the customer success team handles specific customer engagement and retention strategies
Companies often begin considering forming a customer success team when they start experiencing rapid growth in customer base or when their annual recurring revenue (ARR) indicates a substantial customer investment worth preserving and expanding, typically around the $1 million mark​ (Help Scout)​.
Signs Your Business Needs a CSM
Once you’ve decided that it’s time to consider a customer success team, here are specific signs that can confirm this need:
Strain in Managing Customer Onboarding and Support:
If your team is struggling to efficiently onboard new customers or manage ongoing support, it might be time to invest in a CSM who can focus on streamlining these processes and improving the overall customer experience.
Under utilization of Product Features
Often, customers might not be aware of all the features your product offers or how to use them effectively. A CSM can help bridge this gap, ensuring that customers are getting the most out of your offerings.
High-value Customer Turnover
Losing customers, especially those considered high-value, can be detrimental to your business. A CSM can help by analyzing the reasons behind such churn and developing strategies to prevent future losses.
Lack of Specialized Customer Relationship Management Skills
Managing complex customer relationships requires specific skills that your current team may not possess. Hiring a CSM with the right expertise can enhance customer interactions and satisfaction levels significantly.
For instance, companies that have introduced CSMs often see a decrease in churn and an increase in customer lifetime value, underscoring the effectiveness of this role in fostering business growth and stability​ (Zendesk)​.
Setting Up for Success: Key Roles and Responsibilities
What does a CSM Do?
Customer Success Managers (CSMs) play a crucial role in ensuring that customers achieve their desired outcomes, thereby directly influencing the retention and growth of the business. Here’s an overview of the essential duties and activities involved in a CSM’s day-to-day role:
Onboarding and Training: The journey of a customer with a company starts with effective onboarding. CSMs ensure that new customers understand how to use the product or service effectively. This process involves training sessions tailored to the specific needs of each customer, ensuring they grasp key features and functionalities that will aid their business operations​ (Hiver)​.
Regular Communication and Relationship Building: CSMs maintain continuous engagement with clients, offering support and building strong, trust-based relationships. This is crucial for understanding the client’s ongoing needs and ensuring they feel valued and understood​ (Hiver)​.
Monitoring Customer Health: Using various metrics such as product usage, feedback, and renewal rates, CSMs keep a constant eye on the ‘health’ of their customers. This proactive monitoring helps in identifying at-risk accounts early and allows CSMs to intervene before issues escalate​ (Hiver)​.
Proactive Problem Solving and Crisis Management: By anticipating potential issues and reacting swiftly to emerging problems, CSMs prevent minor issues from becoming major crises. This involves coordinating with various departments to resolve problems efficiently, ensuring minimal disruption to the customer’s business​ (Hiver)​.
Advocacy and Feedback Loop: CSMs act as advocates for customers within the company. They convey customer feedback, especially concerning product improvements or new features, to the product management teams. This role is vital in aligning the product roadmap with customer expectations and enhancing the overall customer experience​ (Zendesk)​.
Upselling and Cross-Selling: With a deep understanding of both the product and the customer’s business, CSMs are well-placed to identify and suggest additional products or services that could benefit the customer. This not only helps in driving the customer’s business success but also increases the revenue through account expansion​ (Userpilot)​​ (Hiver)​.
Customer Retention and Renewal: Ensuring customer renewals and minimizing churn are paramount. CSMs develop and execute retention strategies that enhance customer satisfaction and loyalty, which are critical for sustaining long-term revenue​ (Userpilot)​​ (Hiver)​.
Each of these responsibilities is underpinned by a set of key performance indicators (KPIs) that help CSMs measure their effectiveness in driving customer success. These metrics typically include customer retention rates, satisfaction scores, and net promoter scores, which provide quantifiable data on the value CSMs add to the business and its customers​ (Resumehead)​.
Job Titles for Customer Success Teams
Designations
The Customer Success (CS) field is constantly evolving, and new job titles are emerging to reflect the expanding scope and specialization within the domain. Here are some of the new designations you might encounter in Customer Success for 2024:
Strategic Customer Success Manager (SCSM): This role focuses on high-value accounts and plays a strategic partnership role. SCSMs consult with customers to understand their long-term business goals and develop customized success plans that align with those goals. They may also be involved in strategic pricing negotiations and upsell/cross-sell opportunities.
Customer Success Architect (CSA): CSAs focus on designing and implementing scalable customer onboarding programs and success frameworks. They leverage data and best practices to create efficient onboarding processes that ensure customers achieve early wins and experience value quickly.
Customer Value Specialist (CVS): This role specializes in quantifying and showcasing the customer’s return on investment (ROI) from using the product or service. CVSs leverage data analytics to measure customer success metrics, track key performance indicators (KPIs), and communicate the value proposition to customers effectively.
Technical Customer Success Manager (TCSM): As technology complexity increases, some companies require CSMs with a strong technical background. TCSMs provide in-depth product knowledge and technical support to customers, troubleshooting issues and ensuring optimal product utilization.
Customer Success Operations Specialist (CSOS): CSOSs handle the operational side of customer success, streamlining workflows, managing tools and technologies, and automating repetitive tasks. They work closely with CSMs to ensure efficient customer onboarding, communication, and support processes.
Customer Success Community Manager (CSCM): In a world of online communities, CSCMs facilitate customer engagement by building and managing thriving online communities. They foster peer-to-peer learning, encourage knowledge sharing, and leverage the power of customer advocacy to drive success.
Retention Specialist: With a laser focus on reducing customer churn, Retention Specialists proactively identify customers at risk of churning and develop strategies to win them back. They analyze customer data, identify potential pain points, and implement initiatives to improve customer retention.
These are just a few examples, and the specific titles may vary depending on the company and its CS team structure. However, the overall trend reflects a growing emphasis on specialization within customer success, with roles tailored to address specific aspects of the customer journey and business goals.
Additionally, some companies might use variations of existing titles, such as:
Senior Customer Success Manager (leads a team of CSMs)
Customer Success Engineer (more technical focus)
Customer Onboarding Specialist (focuses on the onboarding process)
Customer Success Advocate (champions the customer voice within the organization)
To excel as a Customer Success Manager (CSM), certain soft skills are indispensable. These skills enable CSMs to forge strong, enduring relationships with customers, facilitating effective communication and empathy.
Empathy: A crucial skill for CSMs is the ability to genuinely understand and share the feelings of their customers. This empathy allows CSMs to connect deeply with customers, appreciating their concerns and responding with care and effectiveness. This connection not only aids in immediate problem-solving but also strengthens long-term customer relationships.
Communication: Mastery in communication is essential for CSMs. They must articulate complex solutions clearly and adjust their communication style to match the understanding of different customers. This skill ensures that all interactions are positive and productive, enhancing customer satisfaction and loyalty.
Relationship Building: The ability to build and maintain strong relationships is fundamental. CSMs act as the bridge between the customer and the company, advocating for customer needs while ensuring they feel valued and understood. This involves consistent, positive interaction that goes beyond resolving issues to actively enhancing the customer’s experience with the product or service.
These soft skills are supported by real-world applications where CSMs use empathetic listening and clear communication to enhance customer interactions and foster loyalty​ (HubSpot Blog)​​ (TestGorilla)​.
Technical Skills
Technical skills are equally crucial for a CSM to perform effectively in their role:
Data Analytics: With the growing complexity of customer data, a proficient CSM must be able to analyze and interpret this data effectively. This skill helps in identifying trends, predicting customer behaviors, and customizing strategies to enhance the customer experience. Understanding data analytics enables CSMs to make informed decisions that can proactively address potential issues and optimize customer success outcomes.
Product Knowledge: Comprehensive knowledge of the product or service is vital for CSMs. They need to know every feature, function, and potential use case of their product to educate and assist customers effectively. This deep understanding ensures that CSMs can troubleshoot problems swiftly and accurately, provide detailed product demonstrations, and help customers maximize the value from their purchases.
Technical skills such as these are crucial for leveraging tools and knowledge to drive customer success and retention, ensuring CSMs are effective in their roles and capable of delivering significant value to both customers and their companies​ (TestGorilla)​​ (Zendesk)​.
These combined sets of skills ensure that CSMs are not only able to meet the immediate needs of their customers but are also prepared to handle complex situations, contribute to product development, and drive the strategic goals of the customer success team.
Customer Success Metrics and Their Impact:
Net Promoter Score (NPS):
What it measures: Lagging indicator of Customer experience, loyalty and satisfaction.
Why it matters: NPS is a direct reflection of how likely customers are to recommend your service or product, which is a strong indicator of customer loyalty and a predictor of business growth through word-of-mouth.
CSM focus: Achieving a high NPS involves nurturing strong relationships, addressing customer concerns proactively, and ensuring a smooth customer journey.
Customer Effort Score (CES):
What it measures: Customer experience – the ease with which customers can achieve their goals when interacting with your product or service.
Why it matters: A low CES means customers find it easy to interact with your business, enhancing overall satisfaction and increasing the likelihood of positive experiences and retention.
CSM focus: To improve CES, CSMs work on simplifying processes, enhancing accessibility of resources, and ensuring that solutions are straightforward and effective.
Customer Health Score (CHS):
What it measures: A composite metric that includes usage data, support interactions, customer feedback, and overall engagement to assess the risk of churn.
Why it matters: CHS helps predict long-term customer engagement and retention. A high CHS suggests that customers are getting significant value from your product, reducing the risk of churn.
CSM focus: CSMs use CHS to proactively identify and resolve potential issues before they impact the customer relationship, customizing interventions to enhance customer satisfaction and retention.
Each of these KPIs offers valuable insights into different aspects of the customer experience and provides a comprehensive view of how well CSMs are fostering positive relationships. By monitoring these KPIs, CSMs can identify strengths and areas for improvement, enabling them to tailor their strategies to better meet customer needs and drive business success.
The Role of Customer Success Metrics in Business Strategy
This segment explores the pivotal balance between customer acquisition cost (CAC) and customer retention cost (CRC), and how mastering this balance through metrics like Customer Lifetime Value (CLV) and Monthly Recurring Revenue (MRR) can steer a company toward sustained success.
Balancing Acquisition and Retention: A Strategic Overview
Customer Acquisition Cost (CAC): This metric calculates the total cost involved in acquiring a new customer. High CAC can be a warning sign, indicating that the company might be spending too much on marketing and sales efforts without adequate return on investment.
Customer Retention Cost (CRC): In contrast, CRC measures the cost of keeping an existing customer. It includes expenses related to customer support, engagement programs, and loyalty incentives. Effective management of CRC suggests a company’s efficiency in nurturing and retaining its customer base.
Understanding and optimizing these costs is crucial because, as research often shows, increasing customer retention by just 5% can enhance profits by 25% to 95%. This substantial impact underscores the value of investing in existing customers rather than focusing solely on acquiring new ones.
Where do your add CRC cost ? COGS or S&M
Key Metrics Driving Strategic Decisions
Customer Lifetime Value (CLV): CLV is the total revenue a company can expect from a single customer account throughout their relationship. It helps businesses identify the most profitable customer segments and tailor strategies accordingly. By maximizing CLV, companies ensure they are not just increasing revenue, but are doing so in a cost-effective and sustainable manner.
Tracking Monthly Recurring Revenue (MRR) or Annual Recurring Revenue (ARR): Essential for businesses with subscription models, MRR / ARR provides a clear picture of predictable revenue streams. It enables businesses to forecast future revenues accurately and plan growth strategies effectively. A stable or growing MRR is a good indicator of a healthy business model that retains customers effectively.
Gross Revenue Retention (GRR) – Gross Revenue Retention (GRR) is the percentage of recurring revenue retained from existing customers over a specific period, excluding expansion revenue.
Net Revenue Retention (NRR) – Net Revenue Retention (NRR) measures the cumulative growth in recurring revenue from existing customers over a period, considering expansion revenue, churn, and downgrades.
By integrating these customer success metrics into business strategies, companies can make informed decisions that balance customer acquisition and retention costs. This strategic approach not only optimizes financial resources but also aligns customer success initiatives with overall business goals, ensuring long-term sustainability and growth.
Structuring Your Customer Success Team : Optimal Reporting Structures
Creating an effective organizational structure for your Customer Success team is crucial for enhancing team efficiency and aligning with the overall business strategy. The structure can significantly influence how well the team meets its goals and integrates with other departments.
Optimal Reporting Structures
Centralized Structure: In a centralized setup, all Customer Success Managers (CSMs) report to a singular head of Customer Success. This structure is beneficial for ensuring consistency in strategies across all customer interactions and simplifies management oversight. It’s akin to having a tight midfield in soccer, where coordination and strategy flow from a central point, making it easier to manage and deploy resources effectively.
Decentralized Structure: In contrast, a decentralized structure involves segmenting the customer success team by type of customer or service needs, such as dividing the team to focus separately on enterprise clients and small businesses. This structure can offer more tailored customer service but requires robust systems for communication and data sharing to maintain a unified team approach.
Hybrid Structure: Many organizations opt for a hybrid structure, combining elements of both centralized and decentralized models. This allows for specialization within the team while maintaining core strategies and objectives under a unified leadership. It provides flexibility and can be adapted based on customer needs and team growth.
Reporting Lines: The reporting lines can vary; in smaller startups or companies emphasizing a strong customer connection, the head of Customer Success might report directly to the CEO. In larger organizations or those with a defined focus on revenue growth through customer retention and expansion, the team might report to a Chief Revenue Officer (CRO) or Chief Customer Officer (CCO), ensuring that customer success is integrated with broader business objectives.
Role of Technology and Data: Regardless of the structure, empowering your Customer Success team with the right technology and access to customer data is vital. Tools that enhance data analysis, customer tracking, and communication within the team are essential components that support any chosen organizational structure.
These structures should be considered fluid and adaptable to the evolving needs of the business and its customers. As the company grows, the structure may need to adjust to accommodate new challenges and opportunities, ensuring that the Customer Success team continues to effectively support and drive customer satisfaction and retention​ (Arrows HubSpot Integration)​​ (Gainsight Software)​​ (Parative)​.
Building and Managing Customer Success Teams: The Winning Formula
Creating a high-performing customer success team is critical for fostering long-term relationships and driving customer satisfaction. Here’s how you can build and manage an effective team:
Essential Component & Roles in a Customer Success Team
Customer Success Managers (CSMs): These are the strategic leaders who oversee customer relationships, ensuring that customers achieve their desired outcomes. They are pivotal in building long-term relationships and aligning customer goals with service offerings.
Customer Support Specialists: These team members handle day-to-day issues and ensure that customer inquiries are resolved promptly. They are crucial in maintaining operational excellence and customer satisfaction.
Technical Support Specialists: For technology-driven products, having team members who can address complex technical issues is vital. They work closely with customer success managers to resolve product-specific challenges.
Collaboration and Communication
Effective teamwork between these roles ensures a seamless customer experience. Regular communication and strategy meetings can help align goals and share insights across the team. Tools like CRM systems and communication platforms like Slack or Microsoft Teams facilitate this collaboration by keeping everyone updated on customer interactions and internal discussions.
Empowering Your Team with Tools and Training
To enable your customer success team to perform their best, investing in the right tools and ongoing training is essential:
Data Analytics Tools: Equip your team with analytics tools to track customer usage patterns, satisfaction levels, and potential churn indicators. This data is invaluable for proactive customer engagement and personalizing the customer experience.
Communication Platforms: These tools are essential for maintaining clear and continuous communication with customers and internally. They help in managing workflows, sharing updates, and collaborating on customer issues.
Ongoing Training: Regular training sessions help keep the team updated on the latest product developments, customer success methodologies, and soft skills like empathy and effective communication.
Streamlining the Customer Journey
From onboarding to ongoing engagement, every step in the customer journey should be designed to optimize the customer experience. This includes clear onboarding processes, regular check-ins, personalized engagement strategies, and feedback mechanisms to continually improve service delivery.
By focusing on these key areas—roles, tools, collaboration, and customer journey management—you can build a customer success team that not only meets but exceeds customer expectations, fostering loyalty and driving business growth​ (Zendesk)​​ (HubSpot Blog)​​ (UserGuiding)​​ (HubSpot Blog)​​ (SmartKarrot l Customer Success Software)​.
Key Performance Indicators (KPIs) are the backbone of any successful customer success strategy. They provide measurable values that help track the efficiency and effectiveness of your customer success efforts. Just as a coach uses a scoreboard to gauge the performance of a sports team, KPIs serve as your scoreboard for assessing customer engagement and satisfaction. By carefully selecting and monitoring the right KPIs, businesses can align their customer success strategies with their overall business objectives, ensuring that every action taken contributes positively to customer retention and satisfaction.
Core Customer Success Metrics to Monitor
To effectively measure the impact of customer success initiatives, several critical metrics should be closely monitored:
Customer Retention Rate: This is one of the most crucial metrics for any business. It measures the percentage of customers who remain engaged with your services over a given period. A high retention rate is often indicative of effective customer service and a compelling product offering. Tracking this KPI is essential as it directly correlates with long-term business sustainability and profit growth.
Net Promoter Score (NPS): NPS assesses customer satisfaction and loyalty by asking customers how likely they are to recommend your product or service to others. This score helps you understand your customer’s overall satisfaction and their likelihood to act as brand ambassadors. A higher NPS is generally associated with higher customer loyalty and can significantly impact your company’s growth through word-of-mouth.
Customer Lifetime Value (CLV): CLV predicts the total revenue a business can reasonably expect from a single customer account throughout their relationship with the company. This metric helps businesses develop strategies to maximize the revenue potential of each customer, guiding decisions in marketing, sales, and product development.
Customer Effort Score (CES): This metric measures the ease of interaction and resolution effectiveness from the customer’s perspective. A lower CES indicates that customers find it easy to get their issues resolved, enhancing overall customer satisfaction and loyalty.
First Contact Resolution Rate (FCR): FCR measures the percentage of customer inquiries or issues that are resolved upon first interaction with the company. High FCR rates typically lead to higher customer satisfaction as issues are resolved quickly and efficiently.
These KPIs are not only indicators of how well your customer success team is performing but also reflect the overall health of your customer relationships. By regularly monitoring these metrics, you can identify areas that need improvement and opportunities to enhance customer engagement and satisfaction​ (UserGuiding)​​ (CobrowseCtrl)​​ (Tidio)​.
Measuring and Enhancing Customer Satisfaction: The Feedback Loop to Success
In today’s competitive market, understanding and enhancing customer satisfaction is crucial for business success. By effectively measuring customer satisfaction through well-established metrics, companies can pinpoint areas of excellence and opportunities for improvement. Here’s a detailed look at how you can utilize these metrics to refine your customer engagement strategy.
Key Metrics to Measure Customer Satisfaction
Net Promoter Score (NPS)
Customer Effort Score (CES)
Customer Satisfaction Score (CSAT)
Utilizing Customer Feedback for Business Strategy
Analyzing Feedback: Collecting feedback through surveys is only the first step. The real value lies in analyzing this data to uncover patterns and trends that guide strategic decisions. For instance, if several customers mention difficulty with a particular feature, this could indicate a need for redesign or additional customer education​ (Nutshell)​​ (HubSpot Blog)​.
Strategic Adjustments: Based on feedback, businesses should prioritize efforts to address significant issues impacting customer satisfaction. For example, if data shows high CES in certain areas but low NPS, efforts might need to be redirected to improve customer loyalty and advocacy​ (Nutshell)​.
Ongoing Measurement and Adjustment: Customer satisfaction is dynamic; thus, continuous measurement is key. Regularly updating your understanding of customer needs and satisfaction helps maintain a competitive edge by ensuring that your business evolves with your customers’ expectations​ (HubSpot Blog)​.
Integrating Across Channels: Ensure that all customer interactions across various channels contribute to a cohesive understanding of customer satisfaction. This holistic view helps in fine-tuning the entire customer journey, from first contact through post-sale support and beyond​ (Nutshell)​.
By systematically measuring and analyzing customer success metrics, businesses can create a responsive and customer-centric strategy that not only addresses immediate concerns but also fosters long-term loyalty and growth.
Rounding it off – the right customer success metrics dashboard
Throughout this article, we’ve explored the multifaceted role of Customer Success Managers and the strategic importance of customer success in driving sustainable business growth. From understanding the key roles within a customer success team to measuring performance with precise KPIs, we’ve covered the essential elements that ensure a company not only meets but exceeds customer expectations.
It’s important to have a good customer success metrics dashboard accessible at anytime and almost real-time updated! This is where AppEQ’s unique in-app Dashboard widgets can deliver. Dashboards that can be customized based on region, role and customer segment.
As we look to the future, the ongoing task will be to continually adapt and refine these strategies, ensuring they keep pace with evolving customer needs and market conditions. Remember, the goal of customer success is not just to satisfy customers but to turn them into long-term advocates for your brand. Embrace these insights and strategies, and you’re well on your way to building a robust, customer-centered business.
Turning Insights into Revenue with Customer Success Teams 🚀 Founding Member
What is AppEQ?Â
Â
AppEQ is a lightweight customer data activation plugin that brings customer data like product usage data/trends right at CSM’s fingertips , on their existing applications like Inbox/CRM /CSP /HelpDesk. We integrate data directly from product analytics like Pendo, Mixpanel, Amplitude and CRM like Salesforce, Hubspot etc.Â
Our capability to bring this within your existing applications through our in-app widgets leads to much higher adoption and implementation time of 1 week or less
Every Enterprise requirements are different. Understand how Customer Data and Insights Activation can help drive more revenue through a personalizeddemo with Shashwat
89% of customers are more likely to make additional purchases after experiencing positive customer service? In the bustling world of startups, where customer retention can
Have you pondered about the extraordinary influence a genuinely satisfied customer can wield? Imagine this: a simple endorsement from a loyal customer could transform your
Did you know that companies with a dedicated Customer Success Operations Manager can boost their customer retention rates by 30%? this crucial role focuses on
Customer Data & Insights Activation
Â
One-click Integration Â
In-app Customer 360Â
Account Task ManagementÂ
Notification & Playbook AutomationÂ
In-the-Moment Insights
Early Warning Signals
Customizable DashboardÂ
Email Assist …
Built for Customer Success and Account Management teams to drive retention revenue and growth without the complexities of traditional Customer Success Platforms. No more back and forth between teams and systems.
To know more, request a Demo
Get a personalized demo
Manage Cookie Consent
This website uses cookies to ensure you get the best experience on our website.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
One-click Integration Â