Deep Collaboration for Customer-Facing Teams


Today, customer-facing teams like Sales, Marketing, Customer Success and Support reside on their respective SaaS Platforms for their Job to be done tasks. For instance: Sales Teams on CRM Tools (Salesforce, Pipedrive), Customer Success teams on CS Tools (Gainsight, Toting), Support Teams on Help Desk Tools (Zendesk, Intercom) and Product teams on Product Management tools (Asana, Jira). While the cross-team collaboration is happening on Central collaboration platforms like Slack and Teams.

Powering Customer-Facing Teams to collaborate across their Business Apps, Seamlessly and Contextually

This possesses three key challenges:

  • Productivity Impact: Time spent on Context Recreation from their respective base Apps for other team members.
  • Lack of data reference: Cumbersome to search for Context-specific information from the generic communication channels as there is no auto-tagging.
  • Missing Account Insight: There is no simple way to get the consolidated view across apps for a given Customer Account, hence missing leading indicators.

At appEQ.ai using the power of AI,

  • we are enabling cross-team collaboration for the customer-facing teams directly on top of their Business Apps.
  • Auto-tagging conversations based on the Application and end-user context, driving rich data sources.
  • Cross-linking the relevant underlying Business Objects within each App for centralised insights.

Drop us your coordinates at support@appeq.ai to know more.

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Picture of Rajat Shukla

Rajat Shukla

Passionate about all things Entrepreneurship, Tech, SaaS, and Business.

Welcome to AppEQ.ai, your all-in-one solution for enhancing customer success operations! With AppEQ.ai, you can easily integrate existing tools to gain visibility and actionable insights that drive retention and upsell opportunities. Our platform streamlines workflows and automates processes, enabling you to track customer health effortlessly. Its intuitive interface allows users of all skill levels to create customizable dashboards and make informed decisions based on real-time data. Get ready to elevate your customer success strategies and boost your organization’s growth with AppEQ.ai! 

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