DATA & INSIGHTS ACTIVATION PLATFORM

Effortless Upsell & Cross-Sell Success

Stop Leaving Revenue on the Table

What is in-the-moment customer data & insights activation?

Maximize Growth with Data-Driven Account Management

Explore how AppEQ helps Account Management teams by driving proactive behavior and data driven decision through in-app customer insights and data

Successful Account Management goes beyond renewals—it’s about strategic growth and relationship expansion. With AI-driven insights, Account Managers can identify upsell and cross-sell opportunities by analyzing customer usage trends, engagement levels, and evolving needs. Renewal management becomes seamless, with automated alerts and predictive analytics ensuring timely follow-ups and contract negotiations. Leverage customer relationship intelligence to strengthen key accounts, personalize interactions, and uncover expansion potential. With data-driven account planning, AMs can prioritize high-value customers, forecast revenue growth, and align engagement strategies with business goals. AppEQ empowers Account Managers with the tools to drive retention, expansion, and long-term success. 🚀

Uncover Hidden Upsell & Cross-Sell Opportunities

From external sources like funding, employee growth & hiring trends or internal enterprise data like product & engagement data

Predict Churn Risk and Proactively Engage at-Risk Accounts

Easily define thresholds based on your operational parameters like product usage & engagement

Gain Real-Time Visibility into Customer Health and Usage

Unlock health score and product usage insights and make it easily accessible

Transform Data into Actionable Insights with Zero Coding Required

Activate data and insights on any enterprise SaaS or in-house built applications

Activate Your Customer Insights. Zero Code. More Revenue.

EFFORTLESS APP INTEGRATION

Transform Your Business with AppEQ

Optimize your business with AppEQ’s streamlined solutions. Reach your full potential with one centralized platform that connects your entire operation from sales to analytics and much more.

Flexible & Powerful for driving revenue retention and expansion

Success Pad

Never miss out on relevant customer 360 with Success Pad, right on your existing apps. No context switches, more productivity

Widget Launchers

Activate bite-sized customer summary, Task list, Dashboards, Announcements & more within applications when CSM/AM are “in-the-moment” of their activities.

Task Playbooks

Trigger proactive actions based on customer accounts and contacts on CRM, Inbox & more

Dynamic Dashboards

Customizable dashboards like Renewal, Leaderboards, VOC etc for Executives, Managers, or CSM / AM directly within your Inbox or Salesforce CRM

What is Data & Insights Activation?

Data Activation connects data from various sources and creates a unified profile. It uncovers valuable insights and opportunities in customer interactions through platforms like CRM, helpdesk, CSP, spreadsheets.

AppEQ's Data activation is seamless

Data Integration empowers companies to improving customer experience and retention. By connecting profile and interactions across all touchpoints, organizations can proactively identify at-risk customers and sell more with intelligent insights aligned to customers interest.

Unified View

Using data activation, companies can streamline workflows and automate repetitive tasks crosswise provided platform tools, saving time and increasing efficiency for the teams. By using insights gained from data activation culture based on conclusions rather than ambiguities can be achieved.

Improved Customer Retention

Increased Revenue Opportunities

Data activation helps promoters and advertisers to design targeted campaigns that increase revenue and customer lifetime value.believing on customer history behavior and insights that can help companies to pay more attention to relevant products or services.

Data Integration helps automate admin tasks and provides more personalized delight to customers by identifying easy, responsive solutions for customer complaints and problems in no-time explicitly on trends and identity a driven analytical get-relevant data according to the needs.

Streamlined Workflows

Culture of Data-Driven Decisions

With Activated Data sources you can predict trends and come up with made-to-measuring tracks for smoothing analysis, That’él help gauge-customer-interaction inputs fruits to learn more to keep data insights deliberately for replications.

Increase Retention Metrics - GRR & NRR

Revenue Expansion

Turn data into revenue! AppEQ unlocks hidden upsell & cross-sell opportunities for CSMs

Revenue Retention

Turn Data into Retention Power: AppEQ helps CSMs identify & engage unhappy customers before they churn

Improve Team Efficiency

Free Up Your CSMs: Unleash AppEQ for Data Insights & Proactive Engagement (No More Manual Work!)

Scale Revenue Retention & Expansion
with Enterprise Grade Security

AppEQ safeguards your data in accordance with SOC 2, ISO 27001 and GDPR certifications, highlighting our rigorous global security standards adherence.

Where retention & expansion is the North Star

& data driven culture is the guiding DNA

Chasing unpaid invoices had been a tedious process for AMS Inform. Collections which require help of our account managers have been very manual and often missed out as they have many other activities. With AppEQ, we have been able to bring out those outstanding invoices during the day-to-day operations on top of our CRM for the account managers and boosted our on-time collections by more than 26% since the last quarter.

Sachin AggarwalDirector, Global Services, AMS Inform

AppEQ provides flexibility to bring in customer insights & data and make it easily accessible across platforms like Salesforce, Zendesk, Inbox and Slack used by our Success and Support teams.

Mohit JainGlobal Head, Consulting & Customer Success, Whatfix

Great App! We were searching for a Customer Success tool for a long time and it ended with AppEQ. Right from understanding our needs to delivering the requirements, the team supported us with full commitment. Their team is organized, efficient and has great attention to detail."

Niranjan P Director of Operations & Customer Success, Intugine Technologies

Find your answers

Have any questions?
Look here

What is AppEQ?

AppEQ is software that gives ‘in-the-moment’ customer insights and drive proactive actions like a customer retention software, providing one-click real-time customer insights on top of your existing SaaS applications.

What is in-the-moment customer insight?

‘In-the-moment’ customer insights is the capability to highlight key customer data , trends and insights when CSM / AM / Leaders are likely to need them the most; like while reading a email from a customer – they are most likely to need information about that customer ; or while going for meeting – looking at the calendar; a quick summary of the customer account helps them stay on top of the account on key customer metrics.

AppEQ provides features for your team to configure in-the-moment insights on your existing Saas or in-house web applications.

Since it appears in the right time and place, it’s 10x more effective.

Is it possible to integrate with applications not listed on the website

Absolutely, integration with applications not currently listed on our website is certainly feasible. To initiate this process, we kindly request you to reach out to our team with your specific requirements. We’re here to assist you every step of the way.

Can AppEQ work with CRM?

AppEQ have integration and data and UI layer with CRMs like Salesforce, Hubspot, Pipedrive. We help bring in insights and trends like product usage by seamless integration with product analytics like Mixpanel, Pendo, Amplitude and giving an mechanism to convert the events data to business metrics that matter to CSM / AMs

We already have a CSP. Is AppEQ required?

We have worked with teams who have a robust deployment of of some of the top CSP platforms. Our product helps in activating insights and actions to deliver actionable insights at your fingertips like on Inbox, CRM. We have helped unlocked data and insights from CSP to other existing SaaS platforms.

Can AppEQ work with Helpdesk software like Zendesk?

AppEQ has direct data and UI integration with Zendesk, Freshdesk , Zohodesk. With AppEQ, teams have now the capability to access and visualize data and metrics not just from the Helpdesk but also from CRM and other systems. This helps the Support Agents to have relevant data all within the Helpdesk.

How do I get started ?

Contact our team using the Demo Request or drop us a email at Hello@AppEQ.ai. Our team shall revert back to get more details like the applications you want to integrate and invite you with a link to install our plugin.

Drop an email to sales@appeq.ai for a personalized demo and consultation on how activating customer insights can help your team drive more revenue through upsell, cross-sell and retention.

How long does it take to get onboarded?

The duration of the onboarding process can range from 1 to 14 days, depending on the number of integrations and the level of customization needed for the executive summary. If a pre-designed template can be used without any modifications, the onboarding can be completed within a shorter timeframe of around 2-3 days.